Ashley Roth
Professor Cacoilo
Media 387
December 6, 2016
Feminist Video:
 |
| https://www.youtube.com/watch?v=QLhy5Ny3csk This Dolce and Gabbana advertisement shows a sexualized woman being looked at, touched and held down by men. This sends out the message that men can take advantage of women since they are viewed as objects to them. |
I created a pro-women/adolescents video to inform and
empower every adolescent female, every woman, parents, aunts, sisters, cousins,
every woman on the Planet Earth to step up and make a difference against the
Corporate Giants and the Media Industry. We have been misinformed purposely by
these male driven low lives to achieve an unobtainable physical beauty and to
be as slim as the models in various advertisements. I never realized when I was
growing up that I was subliminally controlled and influenced through the Media
Industry’s depictions of women and adolescent females being objectified and
sexualized by watching television commercials, reading magazines, computer
websites, videos, subway and bus advertisements as a consumer. I want to send a
powerful message to every woman, adolescent, Corporate CEO’s, Advertising
Executives, Producers, Directors that the old Hollywood’s image of a beautifulwoman is BULLSHIT. I hope to encourage
and inspire women and adolescents to make a stand against Corporate giants and
the Media Industry. I want the female
models to have a voice through us! I want everyone to know how the Media Industry dupes us into believing that ouronly value is thru unrealistic, impossible images of beauty and about the idealbody shape and size. As a young tween and adolescent female, I wanted to
purchase specific clothing brands and designer make up because of the numerous
advertisements that I was viewing. I
never knew nor did my parents realize how my sister and I were being sabotaged and
influenced by the corporate agenda to sell their product. My parents never realized why I wanted to
purchase specific products. They were
brainwashed by the various advertisements that they were also subjected to when
they were young people. Now I realize how many negative messages were bombarded
at my sister and myself. I am appalled
at the Patriarchal Media Industry whose only mission was to make money for
themselves through pimping Corporate products onto unsuspecting women and
adolescents thru their advertisements. These Corporate leaders and Advertising
Executives use various advertising techniques to lure consumers into their web
of deceit. Now that I have become insightful
and educated about the disgraceful tactics that are used by this industry, I am
a Feminist with a Mission. I intend to become a vocal advocate against the objectification/sexualizing
of adolescent females and women in the Media Industry. We need to arm ourselves against our
enemy. We need to express our anger in
positive ways to put an end to prostituting voiceless adolescent females and
women models in the Media-Advertising Industry.
I will suggest some positive ways that some consumers are attempting to
stop the demoralizing, degrading messages targeted to adolescents and women
through advertisements. I hope that my
video will reach a massive audience and inspire and empower them to join my
mission. It is time to eradicate and
exterminate negative messages about adolescents and women in the Media.
 |
| http://www.huffingtonpost.co.uk/2013/04/10/american-apparel-adverts-banned-sexual-objectifying-images-half-naked-models_n_3050235.html This American Apparel advertisement objectifies a young female. The advertising executives view her as an object and feel that by doing so, they will send more products which is BULLSHIT! |
The
goal for the Advertising Industry is to make money, pure greed on their part
and they hire advertising executives to subliminally influence children,
tweens, teens and women to internalize the negative messages that burrows into
their unconscious and conscious mind. Our
American culture is infiltrated by the Media Industry’s negative messages through their bombardment of white, tall, submissive, body parts in advertisements. It is impossible nor
realistic for any human being to be idealized as the true perfection of beauty.
We come in all shapes and sizes and this
should be applauded through our own values, self- worth and self- esteem. It is criminal in our modern society that
young children, adolescents and women are being duped every day by various
advertisements. Unfortunately, some
might believe that women and young females who pose in such provocative
advertisements are as guilty as the Media Industry. I say, “BULLSHIT!” These models must live up to such high
expectations concerning a blemish on their face and must constantly watch their
weight by starving themselves or eating very little. These women and adolescent
models are not beautiful enough; they are photo shopped to ensure that they
achieve the Patriarchal ideal of beauty.
This is a crock of shit!!! They are being exploited as sexual, objects
who are at the mercy of their producers and directors. Society must make a stand against one
standard of beauty. These models are
being used and abused through corporate and advertising Patriarchal men who act
as pimps. Models are being paid to
demean themselves as women, as human beings, for their services rendered. They are victims and we must become their
voice. It is time to stop the media’s
focus on the appearance of unobtainable beauty and extreme thinness perpetrated
upon every adolescent female and women.
We should not continue to give pleasure through the Male Gaze.
Unfortunately, when advertisements depict passivity by women and the dominance
of men over them, it has the potential to create emotional and physical abuse
against us. These advertisement messages
give twisted men the idea that women are worthless and they can be raped or
abused by them. Adolescent females and
women unite in one mission. The mission
is to send the message to the Media Industry that we will not be taken in by
objectified advertisements of women’s body parts. We need to send strong messages to
Corporations that we will not purchase the bullshit messages by rewarding their
greed of economic wealth through consumerism.
We are women who are tired of the Hollywood Image pushed onto us in the
Media Industry. We know our value and
worth and we must unite to obtain the same equality as our male
counterparts. We need to stop the
negative messages sent subliminally by the Media Industry. We need to believe in ourselves, we can form
our own values, skills, values, and talents without bullshit messages. We need to express our feelings, our
emotions, develop our own self- worth, develop a healthy self -esteem, eat
healthy and become insightful about the negative messages sent by the Media
Industry. Advertisements with adolescent
females and women denigrate our sense of value and worth. It is a challenge and a difficult task to
achieve. One step at a time! One woman at a time! We are powerful, we are strong minded modern
adolescents and women.
 |
| http://18mr.tumblr.com/post/79997421443/american-apparels-made-in-bangladesh-ad American Apparel objectifies women in their advertisements. Take a stand against the objectification of women! ITS TIME! |
I
have given some suggestions for my classmates, adolescents and women can make a
stand against the Corporate giants and the Media Industry. I have found some excellent organizations whose
mission is to eradicate racism, and promote gender justice in the Media
Industry. One excellent website is the
Geena Davis Institute on Gender in Media.
This is a researched based organization whose goal is to infiltrate the
Media Industry’s leaders by communicating ideas about gender equality in the
Media Industry towards adolescents and women.
Another excellent way to make a difference is to join and express
yourself thru the #WomenNotObjects organization. This was created by a woman who is involved
in the Advertising end to sell Corporate products to consumers. The name of the agency is Badger and
Winters. They have made a commitment not
to create advertisements that objectify and sexualize adolescents and women in
Advertising. They created a video to
make known to the public about advertisements that sexualize and objectify
women to purchase products. An excellent
website is Women’s Media Center whose goal is to monitor media for sexism,
gender equality and proper representation of women in media. There are other ways to become involved in
the fight against these sexist Patriarchal pigs! Tweet, share a post on Facebook, create your
own hashtag on Twitter. Volunteer! Watch Jean Kilbourne has created excellent
documentaries about informing and empowering women. They are called: Killing Us Softly: Advertising’s images of
women and another documentary Still Killing Us Softly. Kilbourne is an inspiration to me and she
wants to empower women and adolescents to make a difference in their lives and in
future generations. We need to make a
difference! We need to volunteer our
time to educate adolescent females and women about the SHAM advertising
industries and corporate America is perpetrating on us. Use the power of the pen and paper. When you see an advertisement that offends
you, write a complaint to the Corporate Headquarters selling the product and
the Advertising Agency. Voice your
opinions through the media by writing to newspapers, magazine editors about
stopping the objectification, degrading depiction of adolescents and women in
the Media Industry. Become educated about the sham that is targeting you and
your friends. Do not buy or subscribe to
magazines that do not care about adolescents and women. The Media will learn that if they do not
listen to your viewpoints, you will not buy any product or newspaper, video,
magazine or radio stations that degrade women as body parts. You hold the power to stop The Media. Consumers Unite! The Media will learn when they start to lose
economic profits for themselves. My sister and I never read Seventeen or Vogue
or Glamour teen magazines. We read an
excellent magazine whose name is New Moon.
It is written by young women to empower diversity and excellence in
adolescent females. Another excellent
magazine is Teen Voices whose mission is to make a stand against media images
of adolescent females and women. A great
book for parents and adolescent females to read is called “So sexy so soon: The
New Sexualized Childhood and What Parents can do to Protect their Kids is
co-authored by Diane E. Levin PH.D and Jean Kilbourne, Ed.D. There is a bill called the Healthy Media for
Youth Act. Its goal is to appropriate
grants to encourage media literacy and youth programs. To research on the psychological and physical
implications impacting adolescents and women through the media and to provide
funding for a National Task Force on Girls and Women in the Media. Now is the time to write to your Senator,
Congressman and urge them to support this bill.
Vote for the candidates who support your ideas. Vote only for candidates in office that make
their promises a reality. Voting is
power! Use it wisely to make sure that
these candidates voted into office will be accountable to women and adolescents
for equality in the Advertising Industry and to stop the horrific depictions of
women portrayed as passive, man crazy, worthless, valueless in the Media
Advertising Industry and promote the same equal rights as men enjoy. UNITE one
adolescent/woman at a time. The rewards will be great and you will be one of many who made a stand now! We can do it! IT’S TIME.
 |
| https://schoolcraftconnection.com/2015/10/23/wake-up-to-inequality/ This Mentos Advertisment sexualizes a woman's body. Although Mentos has nothing to do with a female body, the advertisers still chose to objectify a woman on their advertisement. |
Bibliography:
Kellner, Douglas. "Chapter 17." Reading Images Critically: Toward a Postmodern Pedagogy. N.p.: n.p., n.d. 126-32. Print.
Kilbourne, Jean. Beauty and the Beast of Advertising. N.p.: n.p., n.d. Print.
"Media-and-Clothing-Market-Influence-on-Adolescent-Girls-Warnings-for-Parents //." Media and Clothing Market Influence on Adolescent Girls: Warnings for Parents. N.p., n.d. Web. 06 Dec. 2016. <https://foreverfamilies.byu.edu/Pages/parenting/Media-and-Clothing-Market-Influence-on-Adolescent-Girls-Warnings-for-Parents.aspx>.
Mulvey, Laura. Visual Pleasure and Narrative Cinema. N.p.: n.p., 1999. Web.
Pardon Our Interruption. N.p., n.d. Web. 06 Dec. 2016. <http://www.apa.org/pi/women/programs/girls/report.aspx>.
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